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Why we won't make fourteen colours
A short argument for restraint, and against the tyranny of the colourway grid.
Every season, a brand somewhere adds colours because adding colours is easy and adding substance is hard. We are going to try very hard not to be that brand.
Two colourways. Basalt and Clay. Both quiet, both chosen so they still look considered after a year of dust and rain. When we have a genuine reason for a third, we will earn it.
Restraint is not a constraint we are apologising for. It is the product.
Restraint is not a constraint we are apologising for. It is the product.
Written by
STRX
The STRX team
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